Subject: Trade In Course Certificates (at full value) Toward Membership! - Part II
Date: Sun, 12 May 2002 23:48:48 -0700
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Please forward to everyone on your e-mail list

FOR IMMEDIATE RELEASE
May 12, 2002
From: Dr. Ignatius Piazza
Founder and Director
Front Sight Firearms Training Institute
www.frontsight.com

Trade In Front Sight Course Certificates At Their Full Value for
credit up to 3/4 of the price of First Family Memberships!
Copper, Bronze, Silver, even Platinum memberships.

For a strictly limited time only, and for a strictly limited number of
memberships Front Sight will allow you to trade Front Sight Course
Certificates at their full value for credit up to 3/4 of the cost of a
First Family Membership!

This is true! The last time we made this offer and it sold out
immediately so do not hesitate to take advantage of this opportunity
before it sells out too.

The following course certificates will be accepted:

Holiday Gift Certificates (red, orange, and yellow in color) receive
the full trade in value of $500 each.

Special Course Certificates (mauve in color) receive the full trade in
value of $500 each.

Assault Weapon Buy Back Certificates (tan in color) receive the $1000
trade in value for the four day course certificate or $500 trade in
value for the two day course certificate.

Special Student Status Certificates (blue marbled in color) receive
$1000 trade in value each.

Any other course certificates (tan, white, green, pink in color)
receive the value listed on the certificate.

GRAY, FIRST FAMILY CERTIFICATES DO NOT QUALIFY FOR TRADE IN VALUE.

Why are we doing this?

Several reasons:

1. We find that our First Family members refer the greatest number of
new students to us through the sale, gifting, and transfer of their
gray, First Family certificates. Gray, First Family Certificates are
good for a student's FIRST course at Front Sight, so we want to
convert some of the certificates in circulation to more First Family
Members that will then use their First Family Certificates received
with their memberships in a manner that expands our student base even
faster.

2. Our First Family memberships recently increased in price for the
eighth time in the last five years. Due to additional milestones in
our growth and development, (the road will be paved in three weeks,
world class rope and rappel facilities completed in 6 weeks, etc) the
price is going to go up again shortly. We want to give those who have
supported Front Sight through the purchase of certificates, another
unbelievable Exchange In Abundance by allowing them to trade in
the certificates for full value (in some cases a return on their
initial investment of over 500 percent!) and secure a membership
before they are priced out of our average student's reach.

3. This is advanced warning of a future doubling of our current
course prices and memberships. We are about to release an
additional benefit in the First Family membership that represents
a value far in excess of everything currently offered in our entire
membership program. Those who are already First Family members
will be "grand fathered" in, free of charge. Those who are not
First Family will definitely want to join, but will face the doubling
of prices. So join or upgrade now!

4. We are working on some huge joint ventures in the near
future and the rapid completion of Front Sight, above and beyond
the plans that we have shared with you at our courses. When we
complete our plans through these joint ventures, the course prices
as well as the membership prices will double over night. So if you
are not in a position to trade in any certificates you hold toward a
First Family membership, then you should attend as many courses as you
can this year, so you get the most value from the certificates you
hold. As an example, if the certificate is good for $500 off the
price of any course and the Four Day Defensive Handgun course is
currently $1000, then your certificate covers half of the price of the
course. When the Four Day Defensive Handgun course doubles in price
to $2000, your $500 certificate will only cover 1/4 of the course
price and you will have to come up with the other $1500, so take as
many of the four day and specialized courses as you can this year!

5. If you have not figured it out already, Front Sight has a business
philosophy to always provide our existing clients, our students, with
the best opportunities to participate with us at higher levels. If
you have purchased certificates and have not yet become a member, here
is a "thank you" and your chance to become a member. If you are
already a member and have purchased certificates as well, here is an
even bigger "thank you" and an opportunity to upgrade to a higher
level or get your family in on a membership.

6. We do not want any student that has supported us in the early
years to feel left out as we expand and develop Front Sight into a
world class resort so we provide you with this Exchange In Abundance
offer to participate at a higher level before it becomes more
financially challenging for you to be part of the Front Sight's First
Family Membership.

REMEMBER: THIS IS ONLY AVAILABLE FOR A LIMITED TIME AND A
LIMITED NUMBER OF FIRST FAMILY MEMBERSHIPS.

Here is how it works:

Copper membership is now $11,250.
Bronze membership is now $31,750.
Silver membership is now $140,000.
Platinum membership is now $500,000.

Total up the face value of the certificates you purchased from us in the past or you have acquired (you may be able to find some
certificates for sale throughout the Internet) through other means. You can apply the total face value up to 3/4 of the cost of the membership you select.

So to buy a Copper membership you can apply up to $8400 in
certificates leaving you with a balance of $2850 that can be paid
with check, VISA, Mastercard, Discover, or American Express.

We will accept up to $23,800 in certificates toward a Bronze
membership, leaving you with a balance of $7950 that can be paid with
check or credit card.

For Silver memberships we will accept up to $105,000 in certificates,
leaving you with a balance of $35,000 that can be paid with check or
credit card.

And you can even purchase a Platinum membership with up to $375,000 in
certificates leaving you with a balance of $125,000 that can be paid
with check or credit card.

Of course, if you do not have a full 75% toward the cost of a
membership in trade-in certificates, you can apply what you do have
and make up the difference with check or credit card.

If you are already a member, you can apply what you have paid for your
membership, plus trade in certificates to reach the 75% and then pay
the remaining balance with check or credit card.

This is a first-come, first-served offer and is limited to the number
of memberships we have available for this offer in each membership
category.

Take advantage of this now.

Just call our office to tell us how what certificates you want to
trade in. We will calculate the remaining balance needed to purchase
or upgrade. You then send in the certificates with check or credit
card and we will enroll you in the coveted First Family membership
group so you can receive all the benefits of membership AND get in
before the big increase in benefits that justifies a doubling of the
membership prices.

I look forward to speaking with you ASAP.
Call us at 1.800.987.7719
Don't wait or you will be left out in the cold.
We currently have 1041 First Family members and we are adding more
each day. We have a very strictly limited number of memberships for
this unbelievable offer.

Sincerely,

Ignatius Piazza
Founder and Director
Front Sight, NV
1.800.987.7719
www.frontsight.com

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